I am your firm’s growth strategic sidekick
I work with solo and mid-sized law firms across the US, Europe, and Australia to help them attract better clients, improve visibility, and streamline their operations online.
My journey began when I noticed how many brilliant attorneys were spending countless hours on business operations and digital marketing instead of focusing on their clients. With my expertise in business management and web development, I’ve built Route Collective to provide the specialized operational and technical support that legal professionals need. I’ll handle the moving parts so you can stay focused on what you do best: practicing law. Your firm deserves support from someone who respects your work and brings professional business and technical solutions to your practice
Our Services
How we take your
business to the next level
Optimize Conversions with Tailored Solutions Unlock growth potential and elevate success with our services.
Online Business Management
I'll handle your day-to-day operations so you can focus on what actually matters - your clients and cases. From managing client communications to organizing documents and streamlining your processes, I've got the backend covered.
Web Design & Development
Custom websites specifically for legal professionals that look professional AND convert visitors into consultations. No cookie-cutter templates - your site will reflect your unique practice and speak directly to your ideal clients.
Case Studies
See What I've Done for Other Law Firms
Explore our case studies highlighting successful CRO strategies and UX optimizations that drive conversions.
Wondering what I could do for your practice? Let’s talk about your specific challenges.
Esther Howard
CEO at GetWpExpert
SquidX transformed our business with their conversion expertise. Highly recommended!
Not quite ready to work together yet? I get it. In the meantime, help yourself to these free resources I've created specifically for law firms. No strings attached – just practical tools to help improve your online presence right away.
Grab These Free Goodies for Your Law Firm
Want to DIY Before You Delegate?
Grab my free checklist: “The 5 Essentials Every Law Firm Website Needs to Convert Visitors into Booked Calls”
Mini Website Audit Checklist
Is your website working as hard as you are? This quick checklist helps you identify the most common issues holding back law firm websites. In just 10 minutes, you’ll spot opportunities to improve your site’s performance and client conversion rate. Perfect for firms wondering why their website isn’t generating more leads.
Law Firm Online Presence Checklist
Not sure if your firm is making the most of its online presence? This comprehensive checklist covers everything from social media essentials to business listings and review management. Ideal for firms looking to strengthen their digital footprint and attract more clients online.
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FAQ
What makes you different from other web designers?
Unlike traditional web designers, I specialize exclusively in working with legal professionals. This focused expertise means I understand the unique challenges, ethical considerations, and client acquisition strategies specific to your field. I don’t just build websites—I build integrated digital ecosystems that work together to grow your practice.
How long does it take to complete a website project?
Most website projects are completed within 2-4 weeks from kickoff to launch. My streamlined process ensures we stay on schedule without sacrificing quality. For more complex projects involving custom functionality or extensive content creation, we may extend the timeline to 5-7 weeks.
Do you provide support after the website launch?
Absolutely. I offer flexible maintenance packages that include regular updates, security monitoring, performance optimization, and content updates. Many clients choose to retain my services for continuous digital marketing and assistance after the initial project is completed.
Will I be able to update the website myself?
Yes! Every website I build includes a user-friendly drag-and-drop builder and personalized training. You’ll receive video tutorials and documentation tailored to your specific site, allowing you or your team to make common updates confidently.
How much do your services cost?
I provide customized solutions based on your specific needs and goals. Website projects typically range from $2,000-$5,000, while monthly retainer services begin at $500. During our consultation, I’ll help determine the most cost-effective approach for your practice.
How do we get started?
The process begins with a free 15-minute consultation where we discuss your goals, challenges, and vision. From there, I’ll provide a detailed proposal outlining recommendations, timeline, and investment. Once approved, we’ll schedule a kickoff meeting and begin transforming your digital presence.
Ready to build a better online presence?
What Our Client Says
Expert Azi
CEO at GetWpExpert
